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French Ladies – Part 1

July 6, 2009

If you love to listen to beautiful women speak foreign languages; if French fashions appeal to you; or if you were intrigued by Amelie or La Vie En Rose, then you should take notice of these 2 advertising campaign films.

Part 1 – Chanel.

I love anything and everything about Audrey Tautou, so when I heard the buzz that she would finally agree to be the face of an advertising campaign, it was no surprise that Chanel was her fashion house of choice. The real turning point came when she was selected to play the role of Coco Chanel in the film Coco avant Chanel and the brand’s re-promotion of the famous Chanel No. 5 perfume.

Coco Avant Chanel/Coco Before Chanel

Coco Avant Chanel/Coco Before Chanel

 

Chanel decided wisely to combine the celebration of their legacy fragrance with the tribute to their founding mademoiselle by creating an entire advertising campaign starring Audrey. The Chanel website now hosts a series of visually stunning videos including the short film directed by Jean-Pierre Jeunet,( Amelie and A Very Long Engagement),  starring Audrey Tautou, Behind the Scenes interviews with the actress and director, plus, a fascinating story of the creation of Chanel No. 5, the first designer fragrance. The Creator of Chanel Fragrances takes you through the history of the brand’s first scent in 1921 and how it has evolved over the years, where the ingredients are derived from and even the design of the bottle. The main film follows an unknown woman through a train travel adventure where the scent of her perfume encapsulates the journey and leads to none other than a destined lover in an empty European train terminal. The two minute film makes you remember why perfume can make a woman feel sensuous and desired!

You can see the video here, but I strongly recommend getting the full film experience on chanel.com!

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